AVA CARMICHAEL

Fashion Designer, Creative Director

The secret to a successful ad creative online is to bring something interesting, memorable, entertaining and/or useful to the platform audience without making people feel like they are being ‘sold’ to.  Marketing has evolved. We (consumers) are no longer moved to respond to big red SALE letters (unless it’s already at a brand website we go to, and it says 70-90% off).

Remember these kinds of ads?

Bad-banner-example

Yeah. We are tuned out to this.

Here are a few recent ads I found that speak louder than any red lettering could, and why I think they rock:

This ad creative from Starbucks is quick, interesting, fresh, entertaining and informative. It’s also very memorable. After a few loops, I will never forget the image of that drink jumping out of the phone.

This one is just flat out entertaining. As a Photoshop gal, I immediately went to the thought of, “How’d they do this?” It’s entertaining, first and foremost. It grabbed my attention. Secondly, I discover their cool app which allows me to earn free drinks. Double stars for Starbucks for entertainment and information.

I am not a fan of McDonald’s food, or their company much. But they nailed it with this ad creative. It combines the current event of Coachella with the star power of Kylie Jenner, wrapped in a Selfie/Instagram style photo. The breakfast sandwich is part of the mood and landscape, and it honestly makes fans of Kylie or Coachella want to either jump into the photo or grab a McDs Egg McMuffin. In fact, if you scroll through McD’s Twitter feed, you will see that this ad creative by and FAR outperformed ALL of their other posts. Well played guys.

This one is great because it’s simple and cute. Target took a moment to join in on the fun of a national hashtag as well as throw in brand awareness with their bullseye pup. The result is a friendly brand reminder with a puppy. It’s not intrusive, it’s just cute.

I love so many things about this photo ad. It’s posted from Caitlyn Jenner’s Twitter account with one of her new MAC lipstick colors. The awesomeness of this photo as an ad creative is: it’s multi-faceted. It combines an image that is quick to process, her name on the cup (could be a Starbucks collab ad, too) with the lip print. This photo says SO much in a simple way that is again, not intrusive.

This is one (of many ads) that killed it so much that the Bagel Store in New York now has a waiting list for their rainbow bagels. It’s bright, colorful, tells the story and includes the bagel store signage in the background. The first thing they give you is the colorful photo, though.

This one is probably one of my favorites (and I’m not even a fan of Chevy). I am a fan of Price Ea, so when I saw him collaborating with Chevy, I had to click on it.  The content and his words are so inspiring that I literally was almost moved to misty.  Who cares if it’s pushing Chevy.  It was brilliant.

Got an interesting ad creative to share?  Send it my way, or leave a link in the comments section below.