Born and raised in Texas, I began my career as a Fashion Designer in 2005 while attending Wade College of Fashion in Dallas, TX. In my first semester, I launched my first collection of bridal dresses and debuted the line at ATX Austin Fashion Week and Dallas Market that year. Before it was all said and done, I had jumped feet first into fashion and landed my collection in a few bridal boutiques and sold a few hundred more online through a website I built myself. I didn’t have a full load of college under my belt, but where I lacked in credits I made up for in street cred.

In 2006 I landed my first design job in Dallas working for a loungewear manufacturer, but it didn’t take long for me to decide the west coast was where I truly wanted to be. So, I packed everything I owned and my two miniature Schnauzers into a Penske truck and headed west to get my hands dirty in the heart of LA’s garment district. I spent three years designing premium denim and had the privilege of working with some of the best wash houses, denim mills and factories in Los Angeles. Fast-forward to 2017 and I have worked everywhere from Texas to LA, Denver, Philly and New York designing denim, women’s contemporary, girls and juniors apparel. I guess you could say I have covered a lot of ground and gathered a substantial amount of fashion tumbleweeds along the way! See the Brands I have had the pleasure to work with.

Throughout the duration of my career, I became pretty savvy in branding and social media marketing. I now specialize as a Creative Director in apparel and lifestyle brands from concept to consumer. In 2016, I launched Pitschy, my marketing firm.

Having worked with bootstrap startups, boutique brands and multi-million dollar lines, I have learned a lot from creating to launching and marketing a product, service or a brand successfully. What I discovered the most is the importance of creating something you truly believe in, and the value of working with a great team.

In between projects, coaching, consulting and assignments, I spend time traveling. Traveling has been my passion since I was a child, so I knew it was what I wanted to be able to do freely. I have been able to create a life where that is possible now, and I love helping others discover their own paths that lead to wherever they want to go.

How can I assist you? Let’s discuss your project! Shoot me an email and let’s have coffee!

Join me in my journeys on Instagram: @avamariecarmichael 
Contact: ava@avacarmichael.com