When we hear the term “PTSD” (Post Traumatic Stress Disorder) we automatically think: War Vets, medical first-responders, victims of violent crimes and experiences. But have you ever stopped to think that a form of PTSD can also affect anyone, even the average guy or gal who never served in combat or witnessed a traumatic scene or experience? […]
If you think that social influencers aren’t the next Beyonce’s and Biebers (oh wait.) Then you’re dead wrong. Companies like Target, PacSun and Abercrombie need to start paying attention. FAST.
Make sure you budget for marketing, because a funny thing happens when you don’t do it: Nothing.
Not possible? Just ask Chiara Ferragni, who pulled in a reported $8 Million in 2015
If you don’t do it, you are missing out on a very crucial element.
Everyone is fighting to be relevant, whether it’s from a personal branding, or a company/product standpoint. Now more than ever, the need to create a product with buzz factor is essential. Sometimes that means refreshing or even reinventing your product(s) more than you’d like.