Everything that goes up must come down.
Everyone is fighting to be relevant, whether it’s from a personal branding, or a company/product standpoint. Now more than ever, the need to create a product with buzz factor is essential. Sometimes that means refreshing or even reinventing your product(s) more than you’d like.
According to Google Trends, these brands were the most searched in the early part of 2016. What I find most interesting is not only are more than half Millennial budget to moderate shopping destinations, but the other 30% are luxury. So you have budget shoppers and then luxury shoppers, but nothing much in between and Forever21