The Top 10 Most Searched Fashion Brands in USA…

According to Google Trends, these brands were the most searched in the early part of 2018.  (Gucci moved from the #8 spot in 2016 to #2, beating Forever21). What I find most interesting is there is no “in between.” We have budget to moderate shopping destinations, and the other 40% are luxury.  So you have budget shoppers and then luxury shoppers, but nothing much in between and Forever21 ranking #1 for the last 144 months in 2016-17. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there. Once upon a time, Abercrombie was on this list. It has now be replaced by its little sister store, Hollister. (FYI: the term “Fashion” was the #1 search term for Fashion)

Based on so many reports, I’m actually very surprised Nike and Adidas weren’t on this list.

Most Searched Fashion Brands in the United States [2018]

Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat