According to Google Trends, these brands were the most searched in the early part of 2016. What I find most interesting is not only are more than half Millennial budget to moderate shopping destinations, but the other 30% are luxury. So you have budget shoppers and then luxury shoppers, but nothing much in between and Forever21 ranking #1 for the last 144 months. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there. Once upon a time, Abercrombie was considered pricey, but with it’s new pricing structure, it’s now considered comparable with Zara and American Eagle.
(FYI: the term “Fashion” was the #1 search term for Fashion)
Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat