AVA CARMICHAEL

Fashion Designer, Creative Director

The Top 10 Most Searched Fashion Brands in USA

General

According to Google Trends, these brands were the most searched in the early part of 2016.  What I find most interesting is not only are more than half Millennial budget to moderate shopping destinations, but the other 30% are luxury.  So you have budget shoppers and then luxury shoppers, but nothing much in between and Forever21 ranking #1 for the last 144 months. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there.  Once upon a time, Abercrombie was considered pricey, but with it’s new pricing structure, it’s now considered comparable with Zara and American Eagle.

(FYI: the term “Fashion” was the #1 search term for Fashion)

Peaked at #1 (monthly)
 144 months in top 10
Peaked at #1 (monthly)

145 months in top 10

#4 H&M
Same rank as last month
Peaked at #2 (monthly)

145 months in top 10

Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

#6 Zara
Peaked at #5 (monthly)
62 months in top 10

+2 since last month

#7 Gucci
Same rank as last month
Peaked at #4 (monthly)

145 months in top 10

-2 since last month
Peaked at #1 (monthly)

145 months in top 10

Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

#10 Rolex
Same rank as last month
Peaked at #5 (monthly)
144 months in top 10

Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat