The Top 10 Most Searched Fashion Brands in USA

According to Google Trends, these brands were the most searched in the early part of 2016.  What I find most interesting is not only are more than half Millennial budget to moderate shopping destinations, but the other 30% are luxury.  So you have budget shoppers and then luxury shoppers, but nothing much in between and Forever21 ranking #1 for the last 144 months. I’d hardly call Zara middle of the road, but if there were a middle ground, I guess I’d place them there.  Once upon a time, Abercrombie was considered pricey, but with it’s new pricing structure, it’s now considered comparable with Zara and American Eagle.

(FYI: the term “Fashion” was the #1 search term for Fashion)

Peaked at #1 (monthly)
 144 months in top 10
Peaked at #1 (monthly)

145 months in top 10

#4 H&M
Same rank as last month
Peaked at #2 (monthly)

145 months in top 10

Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

#6 Zara
Peaked at #5 (monthly)
62 months in top 10

+2 since last month

#7 Gucci
Same rank as last month
Peaked at #4 (monthly)

145 months in top 10

-2 since last month
Peaked at #1 (monthly)

145 months in top 10

Same rank as last month
Peaked at #1 (monthly)

145 months in top 10

#10 Rolex
Same rank as last month
Peaked at #5 (monthly)
144 months in top 10

Source: Google Trends – The Most Searched Fashion brands in the United States https://www.google.com/trends/topcharts?vm=chart&cid=fashion_labels&date=201601&geo=US&cat