What is Growth Hacking?

Essentially, ‘growth hacking’ is taking your company or brand from 0 to 100 in a matter of weeks. Growth hacking is what a lot of brands and companies deploy for that explosive growth that gets them noticed.

If you are an entrepreneur, by now you may have heard of ‘growth hacking’ and the impact it has on customer acquisition, followers and brand image. A growth hacker will combine unconventional marketing strategies (i.e. strategies that aren’t traditional forms such as TV, Newspapers and Magazines) that can result in acquiring more customers, increasing revenue and placing you in a better competitive position. Growth hacking is essential for any brand who is just starting out.

What's Usually Involved with Growth Hacking?

  1. Blogging. Make sure your clients and customers can find you! A blog provides a platform to offer your expert knowledge on a subject. When people are looking for certain information, make sure you show up in their search query. If you are unable to write daily or weekly posts, you can hire a content writer to provide valuable (SEO driven) information on subjects that offer value to your customers. Be consistent with your content. Post often and regularly. Don’t ghost your readers.
  2. A/B Testing on your homepage, email newsletters or landing pages to see what your customers are responding to, or why they’re bouncing out.
  3. Digital Marketing, PPC, Targeted Ads
  4. Global Branding. What’s your global digital presence? How do you look to potential clients and the outside world?  Are you EVERYWHERE and is that message consistent?
  5. Self-promotion, promoting blog posts and content regularly. I love making sure I post my content across all platforms. I keep the creative native to the platform, however.
  6. Lead Funnels! What does your lead funnel look like? Are you making it easy for clients to find you, contact you?
  7. Growing and nurturing your email marketing list. How healthy is your email marketing list?
  8. Cross Marketing and Collabs
  9. Posting quality branded content on a consistent basis
  10. Build your audience, create a community, get noticed!
  11. Follow the right people, comment and like often. 
  12. Engage your audience. Post responses often
Growth Hacking Infographic

Sound Like Too Much Work?

Growth Hacking does require a steady flow of work, patience, time and content. 

If you don’t have the time to get the results you’re looking for, I can assist!

I help clients with 3, 6 and 12-month growth hacking programs and strategies for their social media platforms and websites. I have usually seen a pretty quick increase in following, brand awareness, sales or bookings as a result. 

One of my clients went from zero bookings on her women’s travel website to selling out and grossing $40,000 for one trip. Another client went from barely booking 6 clients per workshop to over 28 within 3 months with revenues over $55,000

Ready to get started? Contact me, let’s do this!

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