Brand Identity Examples that are Crushing it

Looking to build your brand? These 10 Brand Identity Examples will show you what to do to crush your competition and build a brand that stands out in a noisy world.

What is Brand Identity and why is it so important?

Coca-Cola, Nike, Disney, Campbell’s, Google, Apple. All of these companies are more than just products. They are relationships. What they do visually, emotionally and even silently is why we connect with them as often and as deep as we do.

Branding is when you build a relationship with your audience because they resonate with your vision, values, voice and visuals.

Brand identity is, essentially, a brands’ overall personality. It isn’t just about their logo, products or services, it’s about everything that surrounds who and what they are. The brands I mentioned above are the epitome of what great brands do.

Social media has become so noisy and oversaturated that it’s nearly impossible to be seen and heard without a hefty marketing budget. But even with a hefty marketing budget, a lot of brands fail to woo their target audience. The reason? Weak brand identity and positioning.

With over 60 million businesses registered and active on Facebook alone in 2018, your first task is standing out from everyone else.

Having a clearly defined brand identity is crucial in building your business and getting it noticed online. Your brand identity is what attracts your audience and builds loyalty.

Also, creating brand guidelines is essential to staying consistent.

When creating a brand identity package, make sure to include the brand guidelines for your vendors, printers, new employees and social media agencies.

Great Brand Identity Examples

Forest Found has nailed it with overall visuals. The typefaces, colors, mood, and logo are spot on. And while I can see here that their mission seems to be about adventure, I’d be curious to know more about the value they bring and company values.

When creating your brand, it’s important to pin down more than your visuals. Take for example this brand identity prism of L’Oreal: