Business
100 Words Cheat Sheet Used to Create Demand and Conversions
Print this out and keep it handy! Use this printable cheat sheet to write copy that creates conversions! A must-have for digital marketers, entrepreneurs, landing pages, email sequences
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Business
If you’re just getting started with Pinterest, or if you’re creating your own branded content on Pinterest, it’s essential that you create your own Pins that CONVERT. There are a TON of Pins on Pinterest daily, but great Pins stand out! Taking your time to create valuable Pins will help you reach your ultimate goals: Getting interested folks to click and share! Useful Pins also help build your audience, grow your traffic and eventually lead to sales (if you’re using it for your business).
Creating multiple Pins for one article is a good way to test which one works best. I call this the A/B testing for Pinterest. You’ll discover that some Pins outperform the others by leaps. Once you figure out why a Pin outperforms others, you will be able to create more using that same formula. Sometimes it’s the content, and sometimes its as simple as the colors and fonts you use.
Pinterest is HUGE for women-focused businesses, and it’s only getting bigger. Jumping in now and learning the tricks of the trade will work in your favor to get your business in front of millions. Literally, millions – for next to nothing. In fact, my Pinterest Pins currently reach 146,000 per month with over 8,200 engaged users.
The first step is creating the right size Pin that captures viewers easily. You have to use a portrait size like the one shown below. An ideal Pinterest Pin size is 735 w x 1102 h. Sometimes I even use 800 x 2000 to change it up a bit on my boards. If you aren’t a graphic designer with mad Photoshop skills, that’s OK! You can use platforms like Envato, Canva or Placeit to assist in creating your graphics.
Use headlines that quickly tell your end user what they are getting, and use easy to read text that works well on a desktop or a mobile device. Many people are using their mobile devices for their searches and Pinterest is one of the #1 search results, especially for images. So make sure your text stands out on mobile. Feel free to mix up the fonts but do so sparingly, and never use more than 2 typefaces at a time. Stay away from fonts that are hard to read.
Obviously, I love bright colors. Bright pink is my fave, but yellow and white with pops of red or orange can work nicely also. Use images that are clean and bright, professionally shot. Keep in mind, most of the Pinterest audience is female, so appeal to their senses.
If your brand isn’t at a place where you’re shooting all of your own images for banded content, that’s OK. Just use royalty-free or totally free-use stock photos. Some of my favorite sites to find these are 123RF, Shutterstock and Envato. For totally free images, try Pexels and Unsplash.
As I stated above, creating a Pin that is within the parameters of the Pinterest vertical sizing model is essential. All the Pins stack into columns and vertical images, so it flows better. In just looks nicer on your own boards as well. Great Pins that flow are easier for others to see and share!
The standard and ideal Pinterest Pin size is 736 px wide x 1128 px high or 735 px wide x 1102 px high
If you’re creating your own branded content and Pins, please add your logo and website to the bottom! This is crucial when building your brand or promoting your blog or products. Plus, seeing your branded content often builds your reputation, trust and eventually, your client base.
Firstly, create a Pin that is attached to VALUE. People won’t care to click on or share anything that doesn’t offer value. Get specific on what your article, post, service or product will do for them.
A great example is this Pin below:
It’s cute, creative, easy to read and tells me how I can easily make $3,000 every month. I may not click thru right away but it certainly is repin worthy, isn’t it? Give your viewer value first but also DELIVER on that value – make sure your headline has integrity. Everyone HATES clickbait.
Optimize your headline title, info and use keywords and phrases that match to your Pins’ content. For example, if you’ve just uploaded a Pin that corresponds with an article, title the Pin with the same header and include keyword search phrases and yes #Hashtags that match your pin content and even subjects and people you’re wanting to target. A great example of this is shown below:
This Pin checks all the “great job!” boxes. It includes: an easy headline to read, the Title matches the content, included an SEO-optimized description and added relevant hashtags! ?
Not Sure What You should Pin or write about? What Content is Currently Trending on Pinterest? Check this tip out:
Pinterest makes it easy for us to find out what’s trending so we know what to write about, photograph and then Pin! Viola! How to get to this? On the Search bar on Pinterest, place your cursor over the text field and it will pull down suggestions. This is what’s trending. 😉
Happy Pinning, loves!
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Branding
Are you having a brand identity crisis? A lot of people, whether just starting out or not, reach a place where they question their brand identity. They aren’t sure what their message is, or they feel “all over the place.” Here is a quick exercise to help you get clear on your brand message and identity.
It’s not always easy to see the big picture, and not everyone has the tools necessary to create the brand they envision in their head. Many times they are so busy building their products or service that they neglect the other aspects of their brand. Or, maybe they just aren’t sure how to get there. So how do you get crystal clear on your brand?
When working with clients, there are multiple stages we go through, but the FIVE main questions I always recommend asking yourself are this:
1. What is the overall message you want your brand to convey? In other words, how would you like your audience or the general public to perceive you upon first impression and as a continued experience?
2. List 3 attributes you’d like associated with your brand. For example, youthful, hipster, cutting edge, educational, fun, informative, entertaining, laid back, Southern charm, clean, simple, etc. Only list 3, any more than that and your brand message may get garbled or confusing.
3. What need are you filling in the market, or your market segment? Be clear and very specific on what you’re bringing to the table. What solutions, skills or service do you offer? What value are you giving to them?
4. Who is your #1 ideal customer? Think about who your ideal customer is and make sure your brand identity and voice is speaking to them, specifically.
5. Where do you want to go? In other words, get a mental picture of where you see your brand in 1-3 years. This will help you narrow down and focus your branded content. It will also help you to build a more solid roadmap and marketing plan.
I personally struggled with brand identity when I first started off as a consultant and freelancer. Even with a strong brand building and design background, I was struggling to see and manage my own brand. Crazy, right? Not really.
Branding is built the same way across any widget, person, product line or service. Once I made that connection and translated what I knew about building apparel brands into my own brand, it got a lot clearer.
One client I worked with struggled with branching out beyond her yoga class business. She wanted to embody a full mind, body, spirit and wellness brand and position herself as an influencer of such. Once we knew where she wanted to go, we were able to tailor her content, posts and even website to point toward that message and goal. By creating a professional brand identity package and doing the work associated with her end goal, we were able to position her brand seamlessly.
The five questions exercise above is part of my branding methodology and will definitely help you get really clear on your brand message and goals. It will also help you to create a consistent brand message across your social platforms, and create your value proposition in the market.
Getting clear with your brand will also help you to achieve consistent and cohesive messages with your social media posts and ad creatives. Once you know what content consistently lives on your platforms and within your brand house, you won’t stray from it, and your audience won’t be confused and “tune out.”
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