Project: Prospect Denim Brand Development, Denim Design, Creative Direction

Date: 2007-08

Work Provided: Denim Design, Brand and Product Development, Creative Direction for website design

Summary: Prospect Denim was a new premium denim company in 2007 for men and women, which I was hired to design from conception. The denim was sourced from US, Japan, and Italy and cut and sewn in Los Angeles at the #1 denim factory in the city. Washes were done by hand using two wash houses who specialized in hand finishing techniques.

In 2007, I and my team created the concept, branding, and style for the award-winning website for Prospect Denim. We wanted the website to reflect the brand image as a Made in the USA, ‘grown and sewn’ denim brand with authentic vintage washes and finishes. Prospect Denim became a very rich experience that highlighted the product while entertaining the user. The music and sound design helped bring everything to life. In 2008, Prospect Denim won an FWA Award. The FWA award gave Prospect Denim worldwide recognition as a stand-out brand not only in the digital space but in the apparel industry as well.